Global online slots developer Booongo has expanded its partnership with PlayFortuna with the delivery of its complete promotional engagement tools through a direct integration.

Under the deal, PlayFortuna will now benefit from the developer’s collection of gamification products, which have been created with the aim of driving player engagement and retention, including tournaments and prize drops, and also the supplier’s soon-to-be launched improved jackpots solution.

The expanded relationship between the two companies is aimed towards elevating the gameplay for PlayFortuna players even further, particularly those who already have access to Booongo’s top-performing titles, including its latest release Aztech Pyramid Megaways and other top-tier games.

“We’re extremely proud of the marketing tools portfolio we have assembled together at Booongo and delighted to be taking it live with PlayFortuna via a direct integration,” Sebastian Damian, Booongo’s commercial director, said.

“The direct integration allows us to bring our comprehensive player engagement solution to PlayFortuna customers, while also allowing us to enjoy a much closer relationship with the operator, allowing us both to reap the benefits,” he added.

The developer has recently upgraded its UI/UX layout in the past couple of months, and it has also upgraded its promotional user interface, with updated in-game pop ups and notifications taken on in an attempt at ensuring that players have a smooth experience.

This partnership is the latest in a long string of partnerships rolled out by Booongo, with the firm also recently forming a collaboration with Preuvian operator DoradoBet, Dotworkers, Flow Gaming, and Virtualsoft, before integrating its entire slots portfolio with High 5 Casino and sports betting and igaming operator Betmaster.