Leading iGaming software provider Evoplay, formerly known as Evoplay Entertainment, has just undergone a rebrand in hopes of better reflecting its ‘visual identity and mission.’

The newly improved brand identity includes a new logo and typography together with an updated website—which, according to the supplier, encapsulates its commitment to delivering better player experience.

“In just three years we’ve built incredible success. Now we reach the point where our vision for the next 10 years takes shape,” Ivan Kravchuck, Evoplay CEO, said on the rebrand.

“Visually, we’ve refreshed our look and created a new logo, typography and a mascot—these tie together our campaigns, showcase our dynamic approach, and streamline how we communicate. How we use this will be wide-ranging and advanced beyond what we usually see in our industry.

“But behind the cosmetic and visual changes, we’ve made deep shifts to our brand mission, our brand promise, and the brand values that will dominate our work going forward,” he added.

Evoplay believes that the rebrand will bring emphasis to its evolution from an ‘up-and-coming game studio to one of the industry’s most exciting tech-first gaming suppliers.’

The provider reiterated that it will continue producing engaging video slot games in support of partners engaging with new online casino audiences.

“This rebrand solidifies our stance as an industry leader offering next-generation gaming, cross-industry marketing innovations and unparalleled partner service,” Vladimir Malakchi, Evoplay CCO, said.

“We are confident that Evoplay will not only be the game developer of choice for online casinos—but will also help raise the profile of the industry itself and attract new audiences.

“We’ve always had bold ambitions—what excites us now is that we’ve developed a 10-year business plan fully built around those ambitions,” he added.