As new slots are released on a daily basis, igaming operators are often faced with the challenge of retaining and keeping players engaged. The secret to this is innovation, but understanding player and market preferences and delivering the ideal math models and mechanics also make a difference. A ‘Player-first’ approach is at the core of iSoftBet’s brand manifesto launched early this year and its newly released game, Moriarty Megaways is proof of that.

Watch as iGaming Business chairman Michael Caselli and iSoftBet’s Head of Games Mark Claxton talk about the key strategies for creating an engaging game and building loyal customers in this video interview below: