Online gaming operator Betsson Group has just signed a new partnership deal with igaming content developer NetEnt for the exclusive release of their new game, Fruit Shop Megaways. The new slot offer will be made available on January 21, a week before it’s launched at any other casino.

Fruit Shop Megaways marks NetEnt’s first major launch of the year and shows the content developer’s dedication to continually strengthen its games portfolio.

The release follows on the successes of the original Fruit Shop game, which the Betsson Group has consistently praised for being ‘one of the top performing games.’

“We’re excited to partner with Betsson for the exclusive early launch of Fruit Shop Megaways,” Carl Ejlertsson, NetEnt Games Director, said.

“The original Fruit Shop has proven to be a timeless classic—still popular 10 years on from its release—and adding to the wildly successful Megaways mechanic takes the game to another level. Players are going to love the combination,” he added.

Ejlertsson added that Fruit Shop Megaways retains its predecessor’s energetic and colorful appearance, it also comes with a random reel modifier, which changes the symbol height on each reel with each spin, resulting to 117, 649 potential ways to win.

“And the sweetest thing about Fruit Shop Megaways? It’s available on Betsson brands as of 21st January—a week before it’s launched at any other casino,” he concluded.