Leading igaming content provider Pragmatic Play has just signed a partnership with Novibet which will see its live casino offering launch across a number of regulated markets, including the United Kingdom and Greece.

Novibet says it is working to expand users’ playing tastes even more by becoming the latest in a string of live casino link-ups for Pragmatic Play. It adds that it has witnessed ‘significant growth’ in the segment.

“Pragmatic Play has a well-deserved reputation as a leading multi-product provider and we’re very enthusiastic to realize this partnership,” Fotini Mattaiou, Novibet casino manager, said.

“Its thrilling live casino games open up new avenues for our players to enjoy their igaming experiences and we’re eagerly awaiting a strong future relationship together,” he added.

With this partnership, Novibet customers will now be able to access Pragmatic Play’s live casino content, including its Blackjack Azure, as well as Mega Wheel and Mega Roulette products, which add huge multipliers on any spin for expanded win potential.

“Our live casino offering continues to grow in popularity, and we’re delighted to take our games live across Novibet’s brands in regulated markets,” Bhotesh Maheshwari, Pragmatic Play’s vice president of commercial strategy and operations, said.

“We’ve experienced significant growth in this vertical and are delighted to welcome Novibet into the fold as a valued partner,” he added.