Leading game developer Playson announces partnership with B2B provider ExeFeed to launch across multiple brands.
Under the deal, ExeFeed will directly integrate Playson titles such as Legend of Cleopatra Megaways, Wolf Power: Hold and Win, and Book of Gold 2: Double Hit, improving its customer offering with exciting new content.
The partnership also sees the developer’s hit games go live across severl of ExeFeed’s operator brands, including Serbia-based outlet BetOle, German-based NXBet and Montenegrin LobBet, in a move that strengthens the studio’s European reach.
Playson has expanded its reach in recent months after closing several major deals in that continent and beyond, as well as taking its product offering to the next level with new integrations and boosting its team with key strategic appointments.
“Through a premium portfolio of popular sportsbook and casino brands, ExeFeed has built an impressive following in a string of regulated markets and we can’t wait to see what its players think of our games,” Blanka Homor, sales director at Playson, said.
“We’ve reached a succession of important milestones in 2021 and look forward to maintaining that momentum in the period to come,” Homor added.
Milica Popovic, ExeFeed sales manager, also added:
“Playson’s games have become even more exciting over the course of this year, so partnering with the developer is a strong move for both parties. Players using our brands have become accustomed to a high standard of entertainment, and agreements such as this one allow us to continue meeting the ambitious objectives we set.”