Leading igaming developer Playson has lauded Tamas Kusztos an “exemplary professional with an impressive track record” after appointing him to the newly-established role of chief commercial officer.

Under this role, Kusztos will be responsible for managing the group’s commercial strategy, including the continued growth of its global footprint in regulated markets.

In addition, Kusztos will also be tasked with the job of building on the localized approach Playson has adopted in key markets such as Germany, where the provider says that the recently launched Double Hit mechanic “has proved an invaluable retention driver suited to low stake limits.”

Alex Ivshin, Playson CEO, commented on the appointment, saying:

“Tamas Kusztos is an exemplary professional with an impressive track-record who we are delighted to welcome to the team and look forward to working with.

“Our newly-created CCO role will help us provide an outstanding service with a personal touch, and Tamas has the right skills to do exactly that for a partnership network that is rapidly extending.”

Kusztos boasts of an extensive portfolio of experience, having enjoyed stints at the likes of Betsson Group, Quickspin, and most recently as Kalamba Games’ head of sales and account management.

“I’m thrilled to be joining Playson, a world-class content developer with promising commercial prospects and an unrivalled product offering which entertains players across the globe,” Kusztos said.

“By maintaining the company’s customized approach and extending its reach even further, I look forward to helping Playson build on the significant milestones it has achieved to date,” he added.