Casino game developer Playson revealed that it just signed a content distribution agreement with Novibet. This deal is expected to strengthen then sportsbook’s online casino offering.

Under the deal, Novibet will combine several of Playson’s popular slot titles, including favorites such as Diamond Wins: Hold and Win, Pearl Beauty: Hold and Win, and its recent release, Solar King.

Novibet will also benefit from access to Playson’s integration-free suite of engagement tools, which have been proven to improve player retention significantly.

The deal also sees Playson expand its audience reach across Europe, with Novibet’s operations in Greece, Italy, and the UK set to launch the provider’s content. More markets in the EU will follow suit in the future.

“Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company,” Blanka Homor, Playson Sales Director, said.

“Featuring industry-leading promotional tools and a collection of hit games, this deal allows players across Europe to continue enjoying our premium quality offering,” she added.

“We’re thrilled to be integrating Playson’s immersive slot titles, and it’s retention-boosting engagement tools make for a strong addition to our portfolio,” Nick Bachas, Novibet chief Business Development Officer, said.

“We feel confident that the studio’s catalogue will continue to attract a wide range of players as we continue to expand into markets across the EU,” he added.