Gambling tech company Playtech and Scientific Games have agreed to sign a mutual distribution agreement.
Based on the agreement, both Scientific Games and Playtech will gain from each firm’s reach across the US, together with regulated markets in Latin America and Eastern, Central and Western Europe.
“Together with Playtech, we’ll bring quality and exciting gaming content to the US market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets,” Jordan Levin, group CEO, digital at Scientific Games, said.
“We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences,” he added.
Playtech’s software will also be offered to operators through the Open Gaming System. The agreement includes Playtech’s range of casino offering, including its slots, table games and live casino entertainment portfolio, which will all be incorporated with Scientific Games’ features and promotions set. Playtech’s game content will be released through the OGS first in New Jersey with more states to follow after.
“This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on igaming across the globe,” Shimon Akad, Playtech COO, said.
“A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content services we offer to our existing customer.
“This partnership will significantly increase SG’s distribution to regulated markets in LatAm and Europe whilst also providing customers in those markets with an even richer portfolio of exciting igaming contet. Playtech looks forward to benefiting from SG’s leadership in the US as we look to roll out Playtech casino software in all regulated states,” he added.