Online gaming and sports betting software supplier Playtech has announced its collaboration with Parx Interactive and Gun Lake Casino for the launch of a new igaming app in Michigan called Play Gun Lake.

The online casino app will be powered by the supplier’s IMS platform and player account management and will include the group’s portfolio of proprietary igaming content.

“We are delighted to launch, our new igaming app in Michigan with Playtech and to bring the success of Parx into the Michigan igaming market,” Matthew Cullen, SVP igaming and sports at Parx Casino, said.

“Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting,” he added.

The announcement marks the rollout of Playtech’s strategic agreement with Parx Interactive, which was revealed in February this year, with additional products scheduled to be released in New Jersey, Michigan, Pennsylvania, and Indiana, and also other jurisdictions in the US.

“The launch of Playtech’s igaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy,” Shimon Akad, Playtech chief operating officer, said.

“The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to delivery industry leading gambling entertainment across multiple states and products,” he added.