iGaming software developer Playtech, in collaboration with Parx Interactive and Gun Lake Casino, has announced the release of their new Michigan iGaming mobile app, Play Gun Lake.
Play Gun Lake will operate using Playtech’s IMS platform and Pay Account Management to showcase a wide range of gambling content from the software provider.
This launch forms part of the partnership announced on February this year between Parx Interactive and Playtech, including additional releases in New Jersey, Michigan, Pennsylvania, and Indiana, among other states in the US.
“We are extremely deighted to launch playgunlake.com and to bring the success of Pax into the Michiga igaming market,” Matthew Cullen, Parx Casino senior vice president of iGaming and Sports, said.
Cullen went on to say that Parx is always on the lookout to expand its opportunities to further improve user experience, which is why this collaboration with Playtech came at the right time.
Playtech’s CEO Shimon Akad also said that Playtech is immensely pleased with the partnership. “The launch of Playtech Playtech’s igaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy,” Akad said.
Akad added that “The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.”