iGaming and sports betting supplier Playtech has announced its collaboration with Swiss operator Casinò Lugano. Under the deal, Playtech will launch its products and software as it seeks to establish itself in an ‘exciting growth area’ for casino and live.

The supplier’s new multi-year partnership with the casino operator’s Swiss4Win.ch brand sees it become the first platform in the combined Swiss-Italian region to go live with Playtech’s information management solution, casino and live casino content.

“We are excited to partner with Playtech and bring the success of Casinò Lugano into the online market,” Gianmaria Frapolli, Casinò Lugano SA, CEO and board member, said.

“Playtech’s industry-leading software and expertise will help deliver a sustainable and innovative online casino experience to our customers as we enter the online market for the first time,” Frapolli added.

Casinò Lugano is known as ‘the most popular and oldest casino in the Swiss-Italian region.’ It is also the latest to become Playtech’s new long-term partner.

“The continued growth and development of Switzerland’s online casino market in the last few years makes it an exciting growth area for our casino and live casino offering,” Shimon Akad, Playtech’s chief operating officer, said.

“Live casino is a key product vertical for Playtech, and we look forward to working with Casinò Lugano to deliver our data driven, omni-channel IMS platform which can help drive the growth of the country’s emerging online market,” he added.

This partnership follows Playtech’s announcement of its “latest milestone” in its growing US roadmap earlier in the week, after it unveiled its first live casino studio in Michigan.

With the US named as a key region of opportunity earlier this month, Playtech has secured a long-term lease, as well as Michigan Gaming Control Board approval, for its Southfield-based facility.