Online gaming and sports betting operator Playtech recently launched a new safer gambling and digital welfare program together with Canada-based non-profit organization Responsible Gambling Council (RGC). The operator announced that it would support the RGC in examining the link between mental health, digital well-being and gambling “using a combination of thought leadership, research, and evaluation of initiatives.”

Playtech considers the partnership as part of its strategy for sustainable growth, which also includes a “commitment to safer gambling.”

“The relationship with RGC forms part of Playtech’s efforts to partner with global leaders on research, education and technology initiatives as part of its sustainability and responsible business strategy, Sustainable Success,” the operator said.

The partnership, according to Janine Robinson, director for the RGC’s center for the advancement of best practices, would open an opportunity to push responsible gaming standards upwards.

“Playtech is an industry leader and we look forward to working together to influence positive change and advance responsible gambling standards,” Robinson explained. “The impact of the digital world on mental health is a growing concern for many but one which is currently not particularly well understood,” she added.

Robinson also said they believe “adopting digital resilience and safer gambling behaviors will be an important part of protecting mental health.”