Leading iGaming content provider Pragmatic Play has expanded its presence in the UK markets after it took its slots portfolio live with Buzz Bingo.
Under the deal, Pragmatic Play will offer the supplier’s complete slots solution, featuring titles such as John Hunter and the Mayan Gods, Big Bass Bonanza, as well as Wolf Gold, leading the new addition Buzz Bingos offering.
Buzz Bingo’s customers will also be granted access to Pragmatic Play’s portfolio of player engagement solutions, Enhance, including its drops and wins prizes, intended to improve retention rates across its games portfolio.
“We strive to have the very best games content for our customers at buzzbingo.com, so we are delighted to have this signed agreement with Pragmatic. I have always loved their games and I’m sure our players will too,” Dave Evans, Buzz Bingo digital operations director, said.
This deal marks Pragmatic’s further growth in UK’s regulated market, after signing content deals with Genting, Betway, and William Hill across a number of verticals in the past few months.
“Buzz Bingo is a well-known brand throughout the UK market and we’re very pleased to partner with them,” Yossi Barzely, Pragmatic Play chief business development officer, said.
“Our slot offering continues to grow in popularity as we add more diverse content, and we’re excited to grow this relationship,” he added.