Leading igaming content provider Pragmatic Play has just signed a “strategic partnership” with online casino and sports betting operator Coolbet. The operator says it “can’t wait to see” how th provider’s products are received by its players.
The partnership will see Coolbet’s customers now freely able to choose from a collection of slot and live casino products, including Pragmatic Play’s version of baccarat, Dragon Tiger, as well as Mega Roulette and a dedicated blackjack table.
The latter provides players a “unique and highly customized” live casino experience, with Coolbet’s branding across the table, which is meant to provide players with a more immersive product and a striking visual asset for Coolbet.
“We are delighted to bring Pragmatic Play’s market leading slot and casino products to our players,” Patrik Backlund, Coolbet’s head of casino and games, said.
“Pragmatic Play’s live casino offers a host of high-quality experiences, and we can’t wait to see how it is received by our audience,” he added.
This deal is the latest in a series of successful partnerships Pragmatic Play signed this year. According to the provider, its expansion strategy across both European and global regulated markets is “paying off”.
“As a leading provider of live casino and slot products to the igaming industry, it is our responsibility to partner with brands that embody our values,” Lena Yasir, Pragmatic Play vice president of Malta operations, said.
“Coolbet has constructed its reputation as a first-rate supplier by implementing its core values into all of its operations, and we look forward to seeing how the relationship develops between our brands,” he added.