Leading iGaming content provider Pragmatic Play has just signed a content distribution agreement with online gambling operator Betway.

With this partnership, players using the online casino and sportsbook will now be able to access Pragmatic Play’s full slot catalogue, including its recent releases like Christmas Carol Megaways, Cowboys Gold, Wolf Gold, as well as the John Hunter series.

The developer will also equip Betway with Enhance, its gamification tools catalogue which were designed to increase player engagement and drive customer retention.

“As well as proving popular with a variety of different audiences, Pragmatic Play’s immersive slots have won deserved plaudits from across our industry, so we are thrilled to have partnered with such a dynamic supplier,” Paul Adkins, marketing and operations director at Betway, said.

“We look forward to cultivating a fruitful relationship with the provider and cannot wait to introduce its games to our customers, with whom they will undoubtedly be a hit,” he added.

This partnership marks the latest in a hot streak of content deals for Pragmatic Play, after it signed a partnership with Pronet Gaming and a bingo launch with Annexio, and also extended collaborations with Videoslots and Kindred Group after adding its live casino content portfolio.

“Betway has a proven track-record of providing world class entertainment experiences to an extensive customer base, so it’s fantastic to have such a widely renowened operator on board,” Yossi Barzely, chief business development officer at Pragmatic Play, said.

“We are confident that our enthralling slot collection, which caters to the full range of experience levels, will prove a hit with its players in the period to come,” he added.