iGaming content provider Pragmatic Play continues to expand its presence in the UK market with the announcement of a new deal with operator 32RED.

In a press release issued this week, Pragmatic Play confirmed the agreement, which will clear the path for the supplier’s proprietary and third-party video slots offering to go live on 32RED online platform in the UK.

Under the deal, 32RED is granted access to Pragmatic Play’s portfolio of quality iGaming content, with top-performing titles such as Book of Kingdoms, Book of Tut, and the Hand of Milda now available on its lobby.

With the integration of Pragmatic Play content, 32RED claimed that the quality level of their real money offering has significantly improved.

Pragmatic Play has recently managed to secure a series of commercial partnerships with top brands in the gaming industry, including Kindred Group, EGT Digital, and Betway.

“We are extremely excited to launch Pragmatic Play’s immersive content as we continue to expand our offering of games at 32Red,” Adam Newnham, 32Red commercial operations manager, said.

“We expect Pragmatic Play’s content to go down a treat with our audience and look forward to a successful collaboration moving forward,” he added.

Pragmatic Play’s vice president of commercial strategy and operations Bhotesh Maheshwari also commented, saying:

“32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand.

“Our portfolio offers partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where this relationship takes us.”