Leading igaming content provider Pragmatic Play has taken its slots offering live with Betplay after signing a partnership back in February.

The Colombian operator was just granted access to the supplier’s diverse slot portfolio, ensuring a significant growth of commercial success for Pragmatic Play in the continent.

BetPlay’s customers will now be able to enjoy popular releases including Wolf Gold and Sweet Bonanza, and also newer titles such as Juicy Fruits and The Hand of Midas. In addition, the Colombian operator can utilize Pragmatic Play’s Enhance promotional tools and bring more entertainment to players through Drops and Wins network promotion.

“Signing deal after deal in Latin America stands as a living proof of how adaptable our products are to different audiences,” Yossi Barzely, Pragmatic Play’s chief business development officer, said.

“Going live with our complete Slots collection with BetPlay is a huge step for our positioning in the continent, and we expect nothing but the best from this collaboration. BetPlay is one of the market leaders in Colombia and they truly stand out as an operator, so we’re looking forward to seeing how our titles are received,” he added.

German Segura, Corredor Empresarial General Manager, also commented saying:

“Pragmatic Play has a reputation for developing excellent slot content, and we are thrilled to be able to add it to our offering.

“We continue to look for growth opportunities, and with Pragmatic Play’s content we now have a significant opportunity to capture market share from their considerable fanbase,” he added.